Welcome

We are a multi-brand franchise operator specializing in high-performing food concepts within premier shopping destinations across New York, New Jersey, and Florida. With a focus on operational excellence, strong unit economics, and strategic growth, we partner with leading brands and landlords to deliver exceptional dining experiences in high-traffic retail environments.

Portfolio

Our portfolio includes nationally recognized brands like Wetzel’s Pretzels, Häagen-Dazs, Qdoba Mexican Eats, Popeyes, and Firehouse Subs. Our current locations include:American Dream, NJ
Wetzel's Pretzels (2 units)
Twisted By Wetzel's
Firehouse Subs -coming soon
Garden State Plaza, NJ
Popeyes
Wetzel's Pretzels (5 units)
Haagen Dazs (3 units)
Firehouse Subs -coming soon
Jersey City, NJ
Qdoba Mexican Eats
Bridgewater Commons, NJ
Popeyes -coming soon
Queens Center Mall, NY
Haagen Dazs (2 units)
Green Acres Mall, NY
Wetzel's Pretzels
Kings Plaza, NY
Wetzel's Pretzels
Sawgrass Mills, FL
Wetzel's Pretzels (3 units)
Destin Commons, FL
Wetzel's Pretzels -coming soon
Silver Sands Premium Outlets, FL
Haagen Dazs

Meet the team

Sid Kapur, President & Co-Founder
Sid is a lifelong entrepreneur with a passion for building brands where people gather—America’s busiest malls. He began his career in women’s retail and wireless stores, developing a deep understanding of mall operations and forging strong relationships with top retail landlords. With a degree in Finance from Hofstra University and an MBA from Pace University, Sid combines financial know-how with hands-on retail experience. In 2020, he co-founded Dream Foods USA and opened the company’s first food franchise at American Dream Mall. Since then, he’s led its rapid expansion to over 20 locations across five national brands, always focused on creating high-quality, high-traffic food experiences.

Maninder Parhar, Vice President & Co-FounderMani brings a tech-forward, analytical approach to the world of food service. Before co-founding Dream Foods USA, he spent over a decade in healthcare technology, most recently serving as Director of Clinical Applications at one of New York’s largest health systems. There, he led complex, multimillion-dollar projects and managed cross-functional teams across departments. With a degree in Information Technology from Baruch College, Maninder has a deep background in systems design, data analytics, and project execution. At Dream Foods USA, he’s used that expertise to build the operational backbone of the company—designing the systems, processes, and structure that have allowed it to scale quickly and sustainably across multiple brands and locations.

Contact Us

Sid Kapur (516) 754-2004
Mani Parhar (347) 257-6041
[email protected]51 Charles Street, Suite 102, Mineola, NY 11501